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The Department of Economics and Management at the University of Pavia is proud to host
CIMaR 2025 – the 32nd Annual Conference,
Professional Development Workshop & Business Exchanges
CIMaR
Consortium for International Marketing Research
May 19-22, 2025 Pavia, Italy
Transformative Marketing:
Driving business and societal change
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Recent years have witnessed increasing disruptions and discontinuities to economies and societies, from technological advances to geopolitical tensions, heatened environmental awareness and rapidly changing customer behavior.
International marketing based on a deep understanding of evolving institutional set ups, customer needs, and technological trends across countries, can act as a driver of sustainable value creation and delivery.
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Some potential themes include, but are by no means limited to:
- What are transformative marketing approaches employed by international firms, and what is their outcome and impact?
- How does the development of transformative marketing approaches enable international firms to effectively address societal problems? Is there any tension with the firm's economic outcomes?
- What are relevant drivers of the international firm's transformative marketing approaches?
- Does marketing and international marketing itself need a transformation?
Scientific committee
Antonella Zucchella
Birgit Hagen
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Stefano Denicolai
Giovanna Magnani
Valerio Veglio
Diala Kabbara
Andrea Runfola
Simone Guercini
Pervez N. Ghauri
Francesca Cabiddu
Ludovica Moi
The conference contains a blend of plenary sessions, panel discussions, research paper parallel sessions and social events, including cultural activities and a gala dinner. A doctoral workshop and a best paper award complete the program.
HOW TO ARRIVE IN PAVIA
The conference venue is in Pavia, Italy: a historical city located approximately 20 minutes by train from Milan. It is well served from three airports (Milan Malpensa, Milan Linate, Milan Orio al Serio)
LIFE IN PAVIA
Located in Lombardy Region, only 30 kilometres south of Milan, the City of Pavia offers a lively, genuine, cooperative and safe environment with a high quality of life. Pavia is the Capital of the fertile Province of Pavia, which is known for a variety of agricultural products - including wine, rice, cereals and dairy products - and is situated at the heart of Italy’s manufacturing district.
Founded in Roman times, from 568 to 774 Pavia became the Capital of the Lombard Kingdom, and its fascination remains intact with the centre’s maze of narrow streets, ancient churches and elegant buildings, all bordered by the Ticino river.
The countless events, festivals, exhibitions, concerts, meeting places and sports competitions combine to offer students a unique University experience.
In addition to enjoying the advantages and services of nearby Milan, Pavia is close and well connected to the Swiss border and many of the major tourist attractions of Northern Italy: the Ligurian coast, the lakes of Como and Garda, the mountain range of the Alps.
For scientific information: CIMAR2025@unipv.it
For logistic information:info@fuorirottaeventi.com
SOME IMPRESSIONS OF PAVIA
